A new British isles marketing campaign is aiming to deal with misconceptions all around raisins and demonstrate their well being added benefits and versatility to the trade.
The initiative by Raisins South Africa is hunting to emphasize the reality that the country’s raisins are “pretty much fully residue cost-free, in a natural way sunlight-dried and of the maximum quality”.
The promotional thrust will emphasis on trade and B2B and features PR and promoting, trade present appearances, customer visits, LinkedIn content generation and a regular monthly e-newsletter dispersed to important business players and social media.
Important campaign messages contain highlighting the point that South African raisins are 100 per cent in a natural way solar-dried grapes, and just 30g of raisins counts as a portion of 5 a working day compared with 80g of refreshing fruit.
“The price tag-effective, versatile items are packed complete of nutrition like fibre, iron, calcium and anti-oxidants,” Raisins South Africa mentioned.
The raisins are developed in the Orange and Olifants River regions of South Africa, where the dry, sunny weather combines with an enough supply of river h2o to generate suitable growing ailments.
Farming tactics are centered on caring for the setting, even though social initiatives intention to defend general public well being and area communities.
In addition to the trade PR action, Ferdie Botha, chief executive of Raisins South Africa, will also be going to suppliers in the British isles in May well, when in November a journey is planned to deliver British isles trade potential buyers, as well as media from the Uk, Germany and France, to the Northern Cape.
Some 60 per cent of the country’s marketable volumes are sold to the Uk and EU, and there are extensive-expression plans to increase gross sales in both of those markets.
This season hs been hampered by poor developing ailments in modern months, Raisins South Africa observed.
Weighty rainfall for the duration of the output period has damaged all-around 15 per cent of the crop, with a lower than regular tonnage envisioned.