Pooja Ika Becomes First Woman at 24 to Launch a New Medicare Advantage Health Plan in the United States

Pooja Ika

BOSTON—2019 Babson College graduate Pooja Ika has produced heritage by becoming the 1st woman to launch a new Medicare Advantage Well being Plan in the United States, delivering a superior-good quality and cost-effective overall health system for seniors.

Headquartered in Boston’s Back again Bay, eternalHealth was established by Ms. Ika, who serves as its CEO. Given that then, eternalHealth has currently developed to a group of 20 and has lifted a seed spherical of $10 million from effective healthcare and tech business owners.

“For the 1st time at any time, a health system has been launched in the U.S. by a female at 24 and not only that, but by a girl of shade. This all has been achieved in a yr, a process that ordinarily normally takes wellbeing options two to three years,” claimed Ms. Ika. “Navigating via the healthcare method can be sophisticated, and insurance policy firms are not usually the greatest at supporting you navigate by way of it. eternalHealth is committed to empowering our users so that they make informed selections and take their care into their own fingers. By educating our users, developing dependable relationships with the companies and overall health programs in our network, and working with the most recent in
technological innovation and applications, we can deliver increased high quality care at a reduce cost to our members.”

eternalHealth has also attracted the consideration of Crimson Sox legend David Ortiz, popularly identified as Major Papi. Ortiz has partnered with the firm as their Brand Ambassador, stating that he truly thinks in eternalHealth’s mission.


“Eighty percent of health care choices are built by girls for their people. Nevertheless, women of all ages stay underrepresented in the healthcare industry, especially in c-suite positions,” reported Ms. Ika, who has been passionate about health care considering that childhood. “eternalHealth is proud to be a girl-owned, operate, and built corporation. Acquiring girls at the forefront of our company improves engagement, improves results, and allows us to make more in depth health care selections for the complete family members.”

Ms. Ika said that eternalHealth is dedicated to staying a new kind of system that is focused on performing items the correct way and creating lasting relationships with its associates.

“At our core, we feel in operating with believe in, transparency, and integrity with all of our companions. This features our associates, health methods, doctors, and all other healthcare shipping and delivery associates,” included Ms. Ika. “We went as a result of a rightful and rigorous vetting course of action by state officials and now, we are thrilled to say we’re the initial new wellbeing approach released in Massachusetts considering that 2013.”

Through its technologies-pushed, modern platform, eternalHealth is able to significantly cut down its administrative and working fees throughout the total enterprise. The expense financial savings allow for additional dollars to be allotted to true clinical care, when also passing down savings to customers via robust, however affordable merchandise.

By the time eternalHealth acquires about 10,000 members, it aims to
control its SG&A at 8%, which has been a challenge for lots of start-up Medicare Gain wellbeing ideas throughout the nation. eternalHealth actually thinks in employing benefit-dependent treatment and exploring a variety of system-pushed risk sharing versions. By sharing possibility, these types assistance companies improved take care of their clients treatment, when ensuring much better outcomes for its members.

eternalHealth understands the worth of owning a member-centric system. Alongside helpful and valuable client service, users also have accessibility to an easy-to-use Member App and Portal that empowers them to just take their treatment into their individual arms.

Exemplified by their mission, “Your Without end Husband or wife in Healthcare”, eternalHealth establishes exceptional relationships with all of its customers. The company’s motivation and expenditure into preventative and persistent care administration aligns with their proactive, and not reactive solution to healthcare. This is supported by users who want to
benefit from the customer centric resources to improved deal with their care and wellness.

As a regional wellness approach, eternalHealth supplies significant-high quality treatment with very low out-of-pocket costs to the inhabitants of Massachusetts, though prioritizing the distinct requires of the folks in the state. eternalHealth is a Medicare Advantage health program that offers HMO and PPO goods in Worcester, Middlesex, and Suffolk counties of the state.